Personal Branding has an extremely positive impact both on how others perceive you and on how you perceive yourself. It focuses on the unique value that makes you stand out from the crowd. Being grounded in that difference acts like an anchor for your self-confidence. You’ll be experienced as more authentic and confident by your audience – and this helps you make a positive impression that both attracts and holds attention. Through the process of Personal Branding, your self-confidence will increase.
Personal branding is the strategic process of linking passions, key personal attributes, and strengths to a value proposition, and putting it into a clear and powerful
message. A message that reflects a unique promise of value that resonates with the people you want to influence or work with.
The workplace is no longer what it used in terms of job security, pension plans and corporate loyalty. Today’s workplace requires that we stay flexible and embrace continual change. In order to master these changes, it is vital that we stay marketable, maintain a presence in social media and find creative ways to differentiate ourselves.
This process of creating your own personal brand can serve you whether you are searching for a job, exploring a change in career or looking to be more successful in your current role. Branding creates a platform from which to communicate your strengths and added value to your team members, your employer and your clients.
The strategic process of personal branding makes you an active player in determining the direction of your life and career.
Who are you?
Who is your target audiences and what are your key messages?
What is my brand communication strategy and how do I manage the relevant ecosystem?