Personal Branding

Manage how people see and experience you

Personal Branding has an extremely positive impact both on how others perceive you and on how you perceive yourself. It focuses on the unique value that makes you stand out from the crowd. Being grounded in that difference acts like an anchor for your self-confidence. You’ll be experienced as more authentic and confident by your audience – and this helps you make a positive impression that both attracts and holds attention. Through the process of Personal Branding, your self-confidence will increase.


Personal branding is the strategic process of linking passions, key personal attributes, and strengths to a value proposition, and putting it into a clear and powerful message. A message that reflects a unique promise of value that resonates with the people you want to influence or work with.


The workplace is no longer what it used in terms of job security, pension plans and corporate loyalty. Today’s workplace requires that we stay flexible and embrace continual change. In order to master these changes, it is vital that we stay marketable, maintain a presence in social media and find creative ways to differentiate ourselves.

This process of creating your own personal brand can serve you whether you are searching for a job, exploring a change in career or looking to be more successful in your current role. Branding creates a platform from which to communicate your strengths and added value to your team members, your employer and your clients.

What personal branding coaching can do for you:

✓  Knowing your Brand (Reflect)

✓  Communicate your Brand (Refine)
✓  Brand strategy (Re-launch)

Interpersonal Relationships

Strong interpersonal relationships enhances the overall quality of our lives

Conflict Management

Embracing constructive conflict to foster stronger and more resilient relationships


Career Management

 Identifying your career aspirations and how to achieve them


Emotional Intelligence

Know thyself, know others




Influencing & Stakeholder Management

Cultivating support and engagement


Ensuring a smooth and successful integration



Write to me

Do you have questions related to my coaching work, my references or how to get an appointment? Take advantage of a free-of-charge introduction meeting or write me an email.


Looking forward to hearing from you!






Uli Otto is member of the
lrb solutions group. Visit  ›


Uli Otto

Tannenstr. 3

D-85435 Erding

T +49 179 225 8279

M +49 8122 228 9181

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